Ebetuel “Beto” Pallares founded Joseph Advisory Services (JAS) in 2006. He brings extensive domestic and international start-up experience as an entrepreneur and in due diligence for both start-ups and late stage companies. His professional experience spans working for top-tier strategy consulting firms, co-founding start-ups, international business development, nonprofit management, and venture capital. Beto has a particular interest in seed and early-stage companies with emphasis in the information technology and material sciences areas.
In 2009, he co-founded Cottonwood Capital Partners I, the general partner of Cottonwood Technology Fund I, with headquarters in El Paso, TX. He serves on the corporate boards of portfolio technology companies and on the limited partnership advisory committees of several venture funds. He is also the investor-in-residence at both New Mexico State University and the Texas Tech University System, identifying sources of capital, best practices, and structuring investment opportunities for university-related technologies.
As a Kuaffman Fellow, he is active in class 18. Beto graduated from Brandeis University, in Waltham, MA, with a degree in economics, and received his MBA from The University of Texas at El Paso (UTEP). He also went on to attain a Ph.D. in International Business from UTEP.
His research has focused on confluence of high tech emerging market firms, incubators and technology commercialization. Beto is married, and enjoys fatherhood. When not watching his kids while his wife, a professional photographer, is on assignment, he enjoys reading, writing and community service, including service in Rotary International and Gideons International.